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Burn-E

Volvo Follows Tesla's Lead

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Interesting news across the wires over the last couple of days. Volvo is dramatically overhauling their approach to selling in what they're calling the Volvo Way to Market. This includes:

1. Reduced participation in auto shows

2. Online sales

3. Dealerships becoming more of a center of Swedish experience

4. Personal technicians for each customer

Looks and sounds very much like Elon Musk's endeavors for the Tesla brand. It will be interesting to see how this shift will impact other auto brands' own approaches and what this means for the future of the headlock dealers have in the US market.

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Future Retail, BMW is doing this also. Except for the reduced participation with auto shows lol

Product Specialists are also very common now, didn't exist 2-3 years ago

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