All the new posts will be: "How can a squeeze a few more MPG out of my I4?"
You people make me laugh.
First, Volvo probably won't be sold. Ford has publicly put Aston Martin (already sold) and Jag/Rover on the block. If they were interested in selling Volvo, why wouldn't they have done the same? All there ever has been was RUMOR that Volvo would be sold. Furthermore, last year Volvo and Rover made a profit. Right now Ford needs all the profit it can find. They're probably digging thru the sofas in the corporate lobbies. Rover has to be sold, profit or not, because Jag is losing more money than Rover is making and Jag and Rover share production facilities. They have to be sold as a pair.
Volvo, on the other hand, is more closely integrated with Ford than any of the other Premier brands are. (For those that don't know, S40 shares the Mazda3 platform, the new S80 is built on a Ford platform, etc).
If Volvo is, indeed profitable, Ford has no reason to sell until they reach a serious cash crunch. Despite their recent fortunes, I read somewhere that Ford still has about $20bn in the bank.
Second, even if Volvo is sold, such a transaction would take a year or so to execute (Chrysler is still part of Daimler despite being sold 3 months ago). And even after the new company takes ownership, do you have any idea how long it would take to actually affect the product pipeline? Cars have lead times of 4, 5, 6 years.
Third, when talking about suitors, it's asinine to speculate. When Ford bough Volvo it was bidding against VW and Fiat. I've also heard BMW and Renault being tossed around this time, as well as Huyndai. And the notion that if BMW bought it, it will somehow increase the value of the brand (magically) but if Hyundai bought it it would somehow decrease it? That doesn't make much sense if you ask me.
I also see it as: What would BMW do with a near-luxury Volvo brand (which could never get TOO good that it would take from the flagship marquee) VS. what would Hyundai do to solidify what would become their flagship marquee? Check out their new "Genesis" platform:
http://images.motortrend.com/features/auto...+front_view.jpg ....it really is impressive.
I get the feeling that Volvo would be the "red headed stepchild" of a premium German brand, but it would be the crown jewel of a company not yet known for its luxury offerings.
If anybody doubts Hyundai's ability to crack into the Lux market, all they need to do is take a long hard look at the history of Acura, Infiniti, and, of course, Lexus. And these are home-grown offerings.
To put it another way... Imagine contacting "Corporate" to complain of a problem with your new Volvo. If you call BMW, you're calling about one of their lesser products. You're not even GERMAN. You're not even at MINI level. Volvo would be to BMW what GEO was to GM. Now, if you call Hyundai to complain about a problem with your new Volvo, this is their ultra brand. This is going to get the most attention, resources, etc, from Corporate. Volvo is to Hyundai what Cadillac is to GM.