I'm sorry I'm biased I work for GM. Stupid quality problems of the 80s and 90s screwing us over, but alas let me interject although this probably isn't the right forum… The vette starts at 45K for the base 53K for the convertible and 70K for the Z06. So is this why our JD power IQS scores are getting closer to the likes of Toyota and Honda? I suppose this is also the reason for several favorable reviews of new products as well including one that pitted the new Saturn Aura against the Camry where it asked the question if Toyota has lost its edge. Yeah we've had our problems, we've admitted it. Are there still problems, yup. Are we working on fixing them, damn straight we are. Toyota has them too look at the new Tundra cam shaft failures or the previous generation's suspension failures. Again you don't hear about those problems now do you? Toyota was also under investigation in Japan for hiding safety problems. Ford recently beat out Toyota and Honda for quality, funny how good news doesn't travel as fast. I can't speak for the other companies, but there is a lot of pride here at GM. Oh and finally GM designers are above the accountants that's why cool cars such as the Saturn Sky and Chevy Camaro are actually making it somewhere. If we didn't care about quality we would have died a long time ago and wouldn't have increased our warranty. Our Saturn dealers also wouldn't invite you to drive a Civic and Camry when you test drive an Aura. GM just took back that crown thank you very much. I disagree. Pontiac as well as the other brands are getting face lifts (give it time) to take them back to their roots to a degree. Pontiac is going back to being the sporty brand that's why the GTO came back (they shouldn't have called it that though), the G8 is coming, and the Solstice is here. What GM needs to do and is doing to a degree is differentiate its products that are on the same platform so there isn't as much competition among its brands. Look at the Sky and Solstice. Oh Toyota also has Scion… Let's face it we're all biased. We all know someone who got screwed by a GM product. We also know that one black mark is worth 10 positive ones. I'm not saying Toyota or Honda make a bad car, I'm not I think they make a good car, and so does GM. GM needs work and so does Toyota (as evidenced by an increase in recalls as the industry trend is down as is GM's). I'd like to end with an experiment that my coworker ran. He had a Buick that he took to customers to get their opinions on. They played with it and overall the response was negative. He returned later with the same car badged as a Toyota, response was positive.