Aston Martin's demand isn't high enough to be valuable to any company, but when they do sell a car they make out like bandits..Also where would you get the damn thing serviced? On top of that any company that would buy them would have to have their employees trained in the maintaince and service of the vehicles(costing them more money) plus have an inventory of parts and special machines (again MORE money).. .If you ask me they need to just downsize and build everything on demand, have no cars "on the lot" so to speak if they aren't doing this already.. I just caught this on Wiki: In light of mounting financial pressure, and after internal review of costs and value, Ford decided to look at selling parts of its Premium Automotive Group. After suggestions of selling Jaguar Cars, Land Rover or Volvo Cars, Ford appointed UBS AG to sell Aston Martin by auction. At the end of August 2006, Ford announced that it would be willing to sell all or part of Aston Martin. Bill Ford said: "As part of our on going strategic review, we have determined that Aston Martin may be an attractive opportunity to raise capital and generate value".[4]Auto Express reported that Ford hopes to achieve £600m from the sale. The Financial Times reported on 1 September 2006 that Ford wanted $2 billion. They need to ditch the other brands they own that aren't in high demand as well, like Jag and Land Rover...might bail Ford out.. But just as a recap, I think they need to be sold..