Sounds like they saw all of the people who put R bumpers, R emblems and Pegs on their N/A's and LPT's and they figured that they had missed the mark all these years by building in the incremental performance upgrades to the R models :lol:
Dammit, I just did this over the weekend but only for two years. For $10 more the lifetime would have been a no brainer (although I should have just done lifetime regardless of a discount)