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Does Volvo's main customer base even care one bit about racing though?

Maybe they can draw a thousand people at most from racing exposure, but if they think that their time/money is better spent elsewhere then they're going to do that... Maybe Volvo doesn't even think racing is a necessary part of their image. Have you seen any of the recent commercials for the S80? That type of person that they're trying to sell to through those commercials probably has no idea what a turbo is besides what the salesman told them...

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I think Volvo still has to give their permission for a race team to use their cars? I dunno.

But what sane race team would use a Volvo for their car anyways without Volvo sponshorship/backing when you can run Porsches or Mustangs or something that's easy to make fast lol...

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<embed src="http://volvospeed.com/temp/pwned.mpg" width="352" height="288"></embed>

they should take the Speed GT cars, RWD convert them and do Formula D. Imagine that thing sideways at 80mph+ with a smoke cloud behind it......nirvana

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they should take the Speed GT cars, RWD convert them and do Formula D. Imagine that thing sideways at 80mph+ with a smoke cloud behind it......nirvana

That would be like using Victoria Secret models to raise money for the local high school.

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I think Volvo still has to give their permission for a race team to use their cars? I dunno.

But what sane race team would use a Volvo for their car anyways without Volvo sponshorship/backing when you can run Porsches or Mustangs or something that's easy to make fast lol...

I believe it depends on which series you're talking about. In the DTM, you do need the manufacturer permission. In the WTCC, I don't believe you need manufacturer permission. Volvo still races a manufacturer backed S60 in the STCC. I believe an independent team also races a S60 in Danish Touring car series.

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  • 2 weeks later...

It appears Mr. Riley is alive,

Alive and 23rd at the end of the race.......

I think Volvo should stick with the international touring car arena. It's where they've had their success before [242 in the mid eighties ETCC, and the 850/s40 of the BTCC] and are most likly to have success again with the right car.

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